2142 BA (Hons) Digital Marketing Assignment Help

2023/24 ASSIGNMENT REMIT – ONLINE PORTFOLIO

BACKGROUND CONTEXT:

A start-up business has approached you to build their logo and create a promotional video to help them launch their brand.

ASSIGNMENT TASK:

For this assignment you must create and submit the following elements:

1.       A digital portfolio that showcases your proposed logo and promotional video

2.       A digital sketchbook that shows your creation and development of at least three ideas at the sketch stage, alongside examples of your visual research, ideation, and draft copies of your content

3.       A 1,500-word creative statement that explains your creative process, choices made, methodology, and how it fits into wider marketing ideas, and how it fits into competitors

TASK GUIDANCE:

1.       You are allowed to make up the name of the company and the industry they operate in

2.       You should not use a company or brand that already exists or has previously operated

3.       You should carry out industry-relevant research to ensure your work fits within the sector

4.       You should use industry-standard tools to help you create your content

5.       Ensure you keep things that have inspired your work and include them in your submission

6.       The creative process is the focus of the work, as well as quality and overall academic standards

7.       For additional guidance on this assignment, access the academic support that is on offer

Ideally, your submission is all in one file with the document sectioned out into the three elements